Selling Your home

Understand Market Value

The best price obtainable for your home will ultimately be determined by the market.

Your property has many values: one to the tax assessor, another to a lender, appraiser or insurance company and yet another value to you, the owner. It also has different values to prospective buyers, depending on their needs, desires and financial resources. Many factors influence the market value of your property: Location, buyer demand, financing, interest rates, market conditions and the condition of the property.

Pricing Strategy

Today's buyers want the best deal they can find. They have been looking at property and prices for some time and they know the market. They are not interested in seeing anything that is overpriced. They don't need to waste their time. There are a lot of choices. If you want to get the buyers in the door, you must first price your home correctly.

If your asking price is at market value, the number of showings will increase. If your home is priced higher then market value, the number of showings decreases. Pricing it at market value increases the number of showings and the percentage of qualified buyers viewing your home. More showings create more chances for you to come into contact with a qualified buyer. Pricing it at market value or just below increases the chances of getting multiple offers. Pricing it at market value or just below will excite the buyer pool to take action. It is my objective to pursue the highest attainable price in order to meet your timeframe and financial goals. I do that by advising you to price your home correctly so that it will attract lots of showings.

Condition of the Property

Now more then ever, your property should look it's very best. Clear out the clutter. Have a professional cleaning crew come in. Give it a fresh coat of paint and make repairs. Ask your gardeners to spruce up the yard and add some color. Whether it's a $500,000 condominium or a $10,000,000 ocean front beach house you are selling; a clean attractive well kept home, that shows pride of ownership and curb appeal, goes a long way in getting those buyers out of their cars and into your home.

What is a Short Sale?
(printable Frequently Asked Questions)

Galen Colwell
CalBRE #01080401

Please call (949) 230-1818
for more information.

Or send me an Email

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