Real Estate's New Realty – Your Buyer is Online
Today, 84% of home shoppers use the Internet as part of their home search.* That's a pretty stunning figure when you consider that only a decade ago, real estate eMarketing was in its infancy. Even more stunning are the implications of this change in home buying behavior. Suddenly, a playing field that was once much more level has become stacked in the favor of one type of real estate agent – your very experienced and Internet savvy Coldwell Banker sales associate.
How so? It's simple. Coldwell Banker Residential Brokerage uses its size and resource advantage to canvass the Internet, entering into national marketing relationships with the world's top real estate websites. This creates broad-based exposure for your home, the kind that makes it easy for buyers to find your property, but is next to impossible for local or regional brokerages to replicate. And, once a home shopper finds your property, Coldwell Banker's feature-rich websites provide the service tools to encourage shopper interest, and help buyers and sellers stay connected throughout the transaction process.
Expanding the Buyer Universe
By being the first real estate company to fully embrace the Internet with far-reaching vision, Coldwell Banker Residential Brokerage has found the formula for expanding your universe of potential home buyers. Today through Coldwell Banker's careful investments and powerful alliances, they've claimed virtual dominance over the Internet's most exclusive real estate – those sites that home buyers visit in the largest numbers.
eMarketing that Makes a Difference
A home buyer is 68% more likely to use the Internet than newspapers at some point during their home search process.* In the course of just a few years, once tried-and-true marketing plans that overlooked the Internet have suddenly become outdated and incomplete. At the same time, the vast majority of eMarketing plans don't reach enough of the top real estate sites, leaving them similarly incomplete. By providing Coldwell Banker associates with a comprehensive eMarketing program, Coldwell Banker Residential Brokerage is helping ensure that your listing appears where today's home buyers are shopping.
Home buyers start online. 84% of home buyers are searching online.* To tap into this audience of home buyers, we are continually purchasing key real estate search terms on major search engines like Yahoo! and Google. The millions we are spending on search engine advertising this year include thousands of search terms.**
Location, Location, Location
It's an axiom as old as the industry itself – Location is everything! That's why Coldwell Banker Residential Brokerage has built, brokered and bought some of the Internet's most valuable real estate for hosting your home's listing.
NewYorkTimes.com & IHT.com
Enjoy the eMarketing Advantage
While the thought of finding a successful eMarketing plan for your home sale may seem overwhelming, the reality is much simpler – if you work with me. I have been a licensed California Realtor since 1990 and have been with Coldwell Banker since 1992.
The Keys to Selling Your Home Online
It takes the right mix of technology, resources and know-how to make the most of your eMarketing opportunities. We have it all. Please email me at firstname.lastname@example.org and ask me to send you the complete Coldwell Banker eMarketing Advantage information booklet.
* 2007 National Association of REALTORS Profile of Home Buyers and Sellers.
** Based on the estimated retail value of NRT LLC's annual spend for search engine advertising. Coldwell Banker Residential Brokerage is a member of the NRT family of companies. NRT has over 900 offices and 54,000 sales associates operating in over 35 metropolitan areas.